The history of our company has always been strictly bound with the beautiful area in which we live; starting from the name, a tribute to Sassello, a green area of the Ligurian Apennines that claimed its confectionery vocation since the mid nineteenth century with the handmade production of the traditional Amaretto Morbido.<\/p>\n
So we couldn\u2019t help but committing ourselves into creation of sweets. Thanks to a brilliant intuition Augusto Cavallero \u2013 founder of La Sassellese \u2013 invented the Canestrellino, a mini delicacy that is eaten in one bite and that is the smaller version of the Canestrello, a local sweet of the Ligurian tradition. Creative and innovative: he also deserves the credits for having been the first who introduced in the 70s the flow-pack packaging of the Amaretto.<\/p>\n
From then on, our production will be mostly characterized by the great success of the Canestrellino along with the classic Amaretti Morbidi. But our sweet creativity doesn\u2019t stop here: everyday we take out of the oven many other delicious specialities, all inspired to the excellent tradition of Sassello.<\/p>\n
In 1994 ADR spa has established. From then on the great appreciation of the products and their wide diffusion also abroad have supported a high growth, still now characterized by a high quality level of the products and a careful selection of raw materials. These values, although they are in a modern industrial system, remained intact as in the original handmade production. This is the real secret of the philosophy signed La Sassellese.<\/p>\n